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| Registros recuperados: 11 | |
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| Barrena Figueroa, Ramo; Sanchez Garcia, Mercedes. |
| Due to a high level of product substitution in the food market, it often proves difficult to strike a balance between supply and demand. This is especially true in sectors with a such high level of competition and product differentiation as the wine producing sector. Faced with the difficulty of differentiating the product in terms of its technical characteristics, quality and price, therefore, a useful alternative is to explore what consumers perceive to be its "emotional benefits", since these have been shown to have a decisive effect on consumer purchasing decisions. For marketing purposes, an understanding of how consumers' personality traits condition their choice of products can help manufacturers to improve their strategic positioning in the market.... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Wine; Consumer behaviour; Laddering; Emotions; Differentiation; Demand and Price Analysis. |
| Ano: 2007 |
URL: http://purl.umn.edu/9435 |
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| Sanchez Garcia, Mercedes; Sanjuan, Ana Isabel; Akl, George. |
| Consumers in developed countries are becoming increasingly aware of food safety, that is to say, the influence of food on human health. The public concern is deeper for those products, such as beef, that have suffered gravely from disease (BSE). In this paper, the factors that influence the decision of purchasing two products, fresh lamb and beef, are investigated. The linkage between quality labels and attributes of food safety is also studied. Finally, the conjoint analysis is used to discern differences in preferences between consumers of labelled meat and non-consumers and to estimate the marginal willingness to pay for the main attributes, in particular, for the quality label. Keywords: Quality label, Food security, Conjoint analysis, Marginal... |
| Tipo: Journal Article |
Palavras-chave: Quality label; Food security; Conjoint analysis; Marginal willingness to pay; Food Consumption/Nutrition/Food Safety; Q13; I11. |
| Ano: 2001 |
URL: http://purl.umn.edu/28783 |
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| Sanchez Garcia, Mercedes; Sanjuan, Ana Isabel; Gil Roig, Jose Maria; Gracia, Azucena; Soler, Francisco. |
| RESUMEN: La creciente preocupación por la seguridad alimentaria y la mayor sensibilidad al deterioro medioambiental pueden favorecer la expansión de los productos ecológicos. No obstante, el consumo de este tipo de productos no ha crecido al mismo ritmo que la producción. El diferencial de precios respecto de los productos convencionales, los deficientes canales de distribución, y su desconocimiento parecen estar en la raíz del problema. El objetivo de este trabajo se centra en estudiar en profundidad estas limitaciones. Con este fin, se han realizado dos entrevistas, en Pamplona, a los miembros de la cadena agroalimentaria básicos para el posible desarrollo de dicho mercado: consumidores y distribuidores. El primer colectivo se ha segmentado en función de... |
| Tipo: Journal Article |
Palavras-chave: Organic food products; Market segmentation; Consumers; Distributors; Conjoint analysis; Consumer/Household Economics; Q13; R32. |
| Ano: 2002 |
URL: http://purl.umn.edu/28765 |
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| Barrena Figueroa, Ramo; Sanchez Garcia, Mercedes; Gil, Jose Maria; Gracia, Azucena; Rivera, Luis M.. |
| Resumen El objetivo del trabajo se centra en analizar el efecto de la presencia de etiqueta en un producto con el fin de minimizar el riesgo percibido o la incertidumbre asociada al producto. El análisis ha sido realizado tomando como ejemplo la carne fresca de ternera, producto que ha presentado en Europa, en general, y en España, en particular, importantes problemas de salubridad o seguridad alimentaria que han generado una importante pérdida de confianza por parte de los consumidores e, indirectamente, una disminución de su consumo, lo que ha supuesto, a su vez, serias implicaciones sobre la oferta. Teniendo en cuenta el objetivo planteado, se especifica un modelo para analizar la disposición del consumidor a aumentar el consumo de carne de ternera si... |
| Tipo: Journal Article |
Palavras-chave: Consumer behaviour; Decision models; Label; Beef; Food safety; Consumer/Household Economics; M31; R11; Q13. |
| Ano: 2003 |
URL: http://purl.umn.edu/28748 |
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| Gil, Jose Maria; Gracia, Azucena; Sanchez Garcia, Mercedes. |
| In recent years, consumer concerns on environmental and health issues related to food products have increased and, as a result, the demand for organically grown production has grown. Higher costs of production and retailer margins generate a gap between real prices and those that consumers are willing to pay for organic food. In this article, consumer willingness to pay for organic food in two Spanish regions is analyzed. Markets in both regions are segmented considering consumers lifestyles. Results indicate that consumers concerned about healthy diet and environmental degradation are the most likely to buy organic food, and are willing to pay a high premium. Organic attributes are easily identified in perishable products as the premium consumers... |
| Tipo: Journal Article |
Palavras-chave: Demand and Price Analysis. |
| Ano: 2000 |
URL: http://purl.umn.edu/34279 |
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| Registros recuperados: 11 | |
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